Designing Healthy Behaviour

Whilst our brains were designed by evolution to produce behaviour that was good for our ancestors, in today’s world we use addictive  substances, eat too much, exercise too little and leave ourselves prey  to ancient and emerging infections. To change such behaviours we need to understand the evolved causes of behaviour motives and habits in […]

Love is in the air

In the first online-only feature from I, Science Issue 30, Jess Norris finds out how our genes and environment – and our smell – affect who we fall in love with

Grasping for attention

Collectors come in all shapes and sizes. Some are relatively tame, such as the humble stamp collectors and comic book hunters. Others are harder to understand. For example, Michael Lewis has a handsome collection of Moist Towelettes. Sergei Frolov has over 150 Soviet Calculators. Most bizarrely though, for 27 years Graham Barker has been scouring […]

Nurturing Nature

Animal behaviour is a subject that has always fascinated me. At first glance, the actions of animals seems so familiar, obvious to the point of not being noteworthy. They eat when they are hungry, they run when danger is present, and they get down to it when, you know, they want to. What I find […]

Deep voices and shallow personalities

Why is it that Barry White is seen as a quivering mass of concentrated sexiness, yet poor Joe Pasquale is resigned to the shallow end of the genetic swimming pool? Well, new research, published in the journal Evolutionary Psychology, has shown that men with deep and manly voices are more likely to be judged as […]